Consumer Law

A full service firm with practice areas crucial for matters relating to consumer law, including general corporate, dispute avoidance and resolution, and regulatory compliance

Our diverse clients operating within the scope of Japan’s consumer laws face a broad spectrum of laws and regulations, including those relating to:

  • personal safety (such as the Product Liability Act, the Consumer Product Safety Act, and the Food Sanitation Act);
  • transactions with consumers (such as the Consumer Contract Act, the Act on Specified Commercial Transactions, and the Installment Sales Act);
  •  ensuring appropriate protections for consumers in areas such as representations and premiums (such as the Act against Unjustifiable Premiums and Misleading Representations); and
  •  personal information (such as the Act on the Protection of Personal Information).

Often, these areas are interrelated and companies are required to report to, or respond to investigations by, administrative agencies. In addition to important judicial precedents and administrative punishments, new laws and legislative amendments for the protection of consumers continue to be enacted. With such a fluid legal environment, clients need lawyers who provide both up-to-date information and practical solutions.

Our lawyers in this practice area are experienced with the laws, regulations, and current legal practices concerning consumer law and administrative law enforcement, and have the capability to advise on a broad spectrum of legal matters, including the establishment of compliance structures; preparation of, and revisions to, terms of use, warranty policies, and consumer agreements; crisis management; public relations and management of recalls; and dispute prevention and resolution. Our lawyers are also experienced in dealing with governmental authorities, including reporting, managing investigations, and disclosures.

Consumer Law:People

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Consumer Law:Publications

Magazine Article
"Trends in Enforcement of, and Means of Dealing with, the Act Against Unjustifiable Premiums and Misleading Representations Concerning Advertisements and Representations"
Magazine Article
"Understanding Cases Involving Administrative Disposition and the Report on Reservation Representation: Recent Trends that Persons in Charge of Advertising and Representation Should Know"
Magazine Article
"Legal Responsibility for Errors of Judgment Made by AI"
Magazine Article
"Practical Handling Concerning, and Trends in Recent Application of, the Act Against Delay in Payment of Subcontract Proceeds, Etc. to Subcontractors"
"[A Global Competition Review Special Report] Japan: E-Commerce"

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