Consumer Law

A full service firm with practice areas crucial for matters relating to consumer law, including general corporate, dispute avoidance and resolution, and regulatory compliance

Our diverse clients operating within the scope of Japan’s consumer laws face a broad spectrum of laws and regulations, including those relating to:
 

  • personal safety (such as the Product Liability Act, the Consumer Product Safety Act, and the Food Sanitation Act);
  • transactions with consumers (such as the Consumer Contract Act, the Act on Specified Commercial Transactions, and the Installment Sales Act);
  •  ensuring appropriate protections for consumers in areas such as representations and premiums (such as the Act against Unjustifiable Premiums and Misleading Representations); and
  •  personal information (such as the Act on the Protection of Personal Information).

Often, these areas are interrelated and companies are required to report to, or respond to investigations by, administrative agencies. In addition to important judicial precedents and administrative punishments, new laws and legislative amendments for the protection of consumers continue to be enacted. With such a fluid legal environment, clients need lawyers who provide both up-to-date information and practical solutions.

Our lawyers in this practice area are experienced with the laws, regulations, and current legal practices concerning consumer law and administrative law enforcement, and have the capability to advise on a broad spectrum of legal matters, including the establishment of compliance structures; preparation of, and revisions to, terms of use, warranty policies, and consumer agreements; crisis management; public relations and management of recalls; and dispute prevention and resolution. Our lawyers are also experienced in dealing with governmental authorities, including reporting, managing investigations, and disclosures.

Consumer Law:People

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Consumer Law:Publications

Magazine Article
"Latest Trends in Strengthening of Regulations and Enforcement Actions: Essential for In-house Counsels"
Magazine Other
"Viewpoints on Advertising Review and Practical Suggestions for Revisions - an Examination of Cases"
Magazine Article
"History of Corporate Legal Affairs and Business Related Legislation from January 1989 to April 2019 (the Heisei Era) - Issue 10: Establishment of and New Developments in Consumer Trading Laws"
Magazine Article
"[A Global Competition Review Special Report] Japan: E-Commerce"
Magazine Article
"(Special Feature: Ordinary Diet Sessions in 2018) Impact of Amended Acts: Consumer Contract Act - Establishment of New Provisions Regarding Unfair Solicitation and Unfair Provisions"

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