Mori Hamada & Matsumoto (“MHM”) will carry out a campaign “MHM Pride 2022,” mainly in June, in order to raise awareness of LGBTQ+ and various minorities and to realize a world where no one feels insecure about not being or no longer being a part of a majority and everyone can feel secure in being themselves.
In line with MHM Pride 2022, we changed the MHM logo on our website to a MHM Pride version that uses the colors of the rainbow flag, which is also a symbol of LGBTQ+ and the diversity of sexual orientation and gender identity (SOGI).

Pride Month and MHM Pride

Every June is designated as “Pride Month,” during which activities are carried out around the world to deepen the understanding and increase support for the rights and cultures of LGBTQ+. This is attributable to the June 1969 outbreak of the Stonewall Rebellion, which is said to have pioneered the LGBTQ+ rights movement, triggered by the resistance of customers and neighbors to the police’s unreasonable investigation of the Stonewall Inn, a gay bar in the U.S.
MHM is also carrying out a variety of activities in June, Pride Month, under the title of “MHM Pride” with the aim of raising awareness about the situation of LGBTQ+ and, in turn, other various minorities.

MHM Pride 2022 theme and projects

This year’s theme is “Be Free to Be Who You Are - What is your color and what is your neighbor’s color?”.

This year, we have chosen the above theme with the aim of departing from indifference toward the rights and cultures of LGBTQ+ and the diversity of SOGI, and taking a step forward, with the hope that everyone can continue to be a person they like and be themselves, as well as taking this opportunity to consider not only what it means to be oneself but also what it means for people around you to be themselves in order to encourage everyone to be themselves.

During MHM Pride 2022, we will carry out activities such as producing and distributing goods using the colors of the rainbow flag, holding internal lectures and workshops, taking various measures to enhance awareness through quizzes and posters, and putting up decorations in the Tokyo Office.

Some of the goods are scheduled to be distributed at the Tokyo Office and other offices, so please feel free to take one when visiting our offices. Please note that there is a limited number of those products.

HAPPY PRIDE!!